Digital Savvy

Thursday, July 6, 2017

Two Social Media Basics: Management of and Timing

Two aspects of social media keep coming up.  When is the best day/time to spend time tweeting and posting to Facebook and what are the options out there for using a service to manage an array of social media accounts. I'll start with the latest research on vendors.

I have seven twitter accounts and five facebook pages I am managing thanks to Hootsuite which I chose early on as being reliable, fairly easy to use, and at reasonable price ($5.99).
They just came out looking very good on the Forrester Wave™: Social Media Management Solutions, Q2 2017. You can download the study here. The field of vendors they researched is below.  One thing you want to always consider when choosing a vendor for a job like this is to recognize the value of a long term relationship (avoid here today gone tomorrow even if it is free) and the robustness of the organization in terms of their ability to keep their systems secure, up and running, and your data private.

As to day and time the best source for this information is your own experience. Keeping track of what works best FOR YOU eventually yields patterns that can be used to increase response rates. This requires, of course, that you spend time looking at results using twitter, google, youtube analytics and reports from services like Hootsuite and test, test, test.  Here's one of my twitter accounts so far this month and a listing of the top 10 videos on one of my YouTube channels:

And then there are industry benchmarks.  For this there are a variety of helpful hints published throughout the marketing eco-system and the one to land on my desktop this week is an infographic from the folks at CoSchedule, a marketing scheduling system, as reported by the Content Strategist at Contently.  Complete infographic is here.  I have published numerous Digital Savvy blog articles on social media, starting in 2009 with Succeeding with Social Media : Four Examples  to Old Ad Principles Apply to Going Viral and Social Media to The Boss as Signal Spotter using Social Media. You can do a search on my blogpost, Digital Savvy, on social media and other topics of interest to see what else I have written about.

Ruth Ann Barrett, Digital Savvy, July 6, 2017, Portland, Oregon, (415) 377-1835.

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