Digital Savvy

Thursday, June 15, 2017

State of Cross-device Commerce

Reviewed the recently published whitepaper by the folks at Criteo (download) entitled, The State of Cross-device Commerce. Criteo is in the realm of digital performance advertising - adplay by the numbers.

Here are two charts to warm you up for reading the whitepaper.

I have been encouraging my friends, colleagues, and clients to pay more attention to more mobile and to do so from a user-centric view. Makes a big difference. I was calling it channel-neutral content, but user-centric view works.

Ruth Ann Barrett, Digital Savvy, June 15, 2017, Portland, Oregon 415-377-1835

No comments: