Collaboration, video sharing and online video conferencing comes from behind to lead the pack. Five years just seems like a long time. One can easily see the growth of video sharing which was not tracked until 2008 coming in at 27%:
Top five of fourteen technologies tracked with video now at 41%.
As there is a continued focus on ethical supply chains the Partner Uses category should increase to meet customer users. As Cone Communication has noted "Technology is making it even easier to find out what's really behind the products we buy..." also an example of customer uses. Cone goes on to note "...with 78 percent of Americans willing to stop buying products with misleading environmental claims, the stakes for companies to not only behave responsibly, but communicate transparently, have never been higher."
Ruth Ann Barrett, Digital Savvy, May21, 2013, Cleveland, Ohio