Reminder of How We Use the Web: Email First

How we use the Web:

• Email (94%)
• The use of search engines (87%)
• The use of maps and finding directions (86)
• Checking the weather (81%)
• Getting news (75%)
• Buying a product (66%)
• Using social networking sites (61%)

Read more on this quick data study by Docstoc as reported by MediaPost's Reasearch Brief.  

 

The report also suggests that the least amount of click through rates earned are those emailed between 6am and 12pm.  I recommend always testing variables for a particular cause, product, and/or service and setting internal performance benchmarks. In an earlier blog post, What Works for Twitter and LinkedIn, the numbers indicated mornings, rather than afternoons.  As I said:

Test, test, test.

Ruth Ann Barrett, Digital Savvyite, February 11, 2013, Portland, Oregon.