What Works for Twitter and LinkedIn (BtoB)

Whether you call it seeding or pollinating, the old one channel view of content has been left in the dust as we realize the benefits of multiple channels and even multiple identities within the same channel e.g. I use @pdxdowntowner and pdxdowntowner on YouTube for my local work and @earthsayer and earthsayer.tv on YouTube for my sustainability advocacy.  What caught my eye this morning was an infographic from Compendium as published in their content hub, Grand Central about the differences between channels, specifically the social ones of LinkedIn and Twitter as compared between B2B and B2C.

The results confirmed some of my own experience and challenged more than a couple of assumptions I was making especially about timing.  There is enough here to change some of my behaviors and see if click rates improve:

BtoB Twitter
Twitter at 10AM, use numbers, include a hashtag, stay away from exclamation and question marks and I knew this, Wednesday is a better day for clicks (Thursdays aren't bad either in my experience).


B2B LinkedIn

The hard one: 16 to 25 words is ideal message length. Stay away from the question marks but exclamation marks resulted in 25% more clicks (amazing!) and more clicks are to be had with hashtags - 56% more. Numbers won't hurt or help your click rate. LinkedIn is more of an early bird crowd and contrary to my experience, Sunday yields the most clicks. Schedule on the hour or half four. Big click Sundays hasn't been my experience, but I'm willing to go back and give it a try.

Compendium has B2B and B2C Guides to Social Sharing which has more information about Facebook and how polling and question asking is best on Facebook. Here's the B2B one I downloaded.

As always, it's test, test, test.