Pay Attention to Heat Maps of Web Pages

Sean Henri Marketing folks published last June an article on why Facebook ads are not garnering the clicks you may be hoping for using a heatmap to illustrate their main point summarized as location, location, location followed by the second -  context, context, context.  While the agency suggests Facebook is improving the advertising environment, referencing "sponsored stories" (subject of a legal settlement) the advice I generally give is test, test, test.

I'm repeating myself because the number of folks I have worked with on Websites who reference what we have learned from heatmaps and, when it comes to social media, pay attention to location, context, and testing, I can count on one hand.
 
Graphic Design is a creative discipline.

Ruth Ann Barrett, Digital Savvyite, February 10, 2013, Portland, Oregon.