Digital Savvy

Saturday, January 5, 2013

A Big Marketing Disconnect: YouTube and Search

There are organizations, many of them in the service of a cause, post their video content primarily to Vimeo and not to YouTube. This makes no sense to me from either a sharing point of view (above chart) nor from the perspective of search engine marketing.

YouTube and other social media should be evaluated in the context of search and being found.  Being found precedes engagement.

This is what YouTube does for your search results:

Load your valuable video assets to both YouTube and Vimeo if you must.

Ruth Ann Barrett, Digital Savvy, January 5, 2013 from Portland, Oregon.

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