91% of online adults use search engines to find information on the web. And to find you on the Web, your business, your cause. Search, like email, has become habitual.
Want to see the numbers? The Pew Search Engine Report 2012 is now available and can be downloaded here.
In addition to blog posts here on Digital Savvy, I have written quite a bit on search in connection with the cause of sustainability and the importance of being visible if you have important ideas and offer critical thinking. Here's a partial list:
Digital Savvy Blog
At the Crux of Google Search - Parochial or Global?
Where are You with Google Search or Do You Have a Problem?
Unholy Juxtaposition and Paid Search
2012 Digital Marketing Advice: SEO and Your Taxonomy
Sustainability Advocate, Blog
Sustainability Information Diet (SID)
Forty Billion Videos but How Do I Find One I Want to Watch?
Finding Precedes Engagement
Ruth Ann Barrett, March 9th, 2012, Portland, Oregon
P.S. From the report
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