100 Million Americans and Where TV Is Not by Ruth Ann Barrett

What did one video say to the other video?

This evening begins a conference here at University of Oregon in Portland asking What's TV?  It runs through Saturday and gives the academics an opportunity to strut their papers and the Web producers and aggregators like me an opportunity to meet some interesting folks and talk turkey, er, TV. I think I'll write a couple of these numbers on my arm as they should come in handy over cocktails and I don't want to exaggerate.

Source of this information is News at Mediapost's Media Research Brief from the Center for Media Research in which they reference "comScore 2012 U.S. Digital Future in Focus."

Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content. More than 100 million Americans watched online video content on an average day to close out 2011, representing a 43% increase versus year ago.

In 2011, Americans viewed more online video content than ever before, as evidenced by strong increases across several key viewing metrics. In addition to more daily viewers, the number of video streams jumped 44% to 43.5 billion in December 2011. One of the key behavioral shifts in online video continues to be the increasing adoption of long-form video content viewing, as Americans watch shows and movies on-demand over the Internet. The average number of minutes per video view rose from 5.0 minutes to 5.8 minutes by the end of 2011 with the average viewer watching 239 videos (up 37%).

Ruth Ann Barrett, Digitalsavvyite, Portland, Oregon March 1, 2012.