Happy New Year Friends and Colleagues:
Keeping with the theme you must be found before anyone can engage with you on the Web, here is my one piece of advice to carry forward into 2012.
Search Engine Optimization (SEO), a cornerstone of being found is without a taxonomy a waste of time. Here is the taxonomy we developed for our site, Earthsayers.tv, voices of sustainability. And, yes, sustainability is a whopping big subject, but this only means your taxonomy may be easier to prepare and follow. Call for help so you use a keyword strategy thought 2012 to increase your page rankings on Google and YouTube search.
A taxonomy is a classification system with ordered categories and, if necessary sub-categories.
Here is a good article by Mark Nunney (April 2011) of Wordtracker written for editorial folks and content creators.
Ruth Ann
415-377-1835
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