What Do Employers See on Your Facebook Page?

Culled from a recent article in Mashable Social Media by Sarah Kessler on How People look at Your Facebook Profile - Literally.  Here's the heat map, red being hot, from the folks at Eye Track Shop.

Sarah's summary is worth memorizing because it's not much different for other kinds of sites as well when it comes to positioning information on the page.

• Profile pictures matter. The site feature that attracted most attention on Klout, Facebook and StumbleUpon was the profile photo.
• Job title garnered more attention than profile photo on LinkedIn. In fact, it got more attention than anything else on the page.
• Who you know gets noticed. Even if for no better reason than their placement on the page, people do look at those little thumbnails of friends that appear on many social profiles. You can see this in the data from the Facebook, Google+, Twitter and Klout profiles.
• Content on top wins. The further something is down a page, the fewer number of people look at it. This was true on both content-focused profiles such as Pinterest and Digg as well as socially focused profiles such as Facebook. On the Twitter and YouTube profiles, the effect was less extreme.

Another story suggests that "Having an active presence on Facebook is certainly a great start for employers looking to attract and communicate with young talent" meaning that for students, that profile picture better be an attractive one.  Facebook is where (many) employers prefer to connect with you, rather than on LinkedIn, according to the research by Potential Park.