Never has it been so important for marketing professionals to have a firm grasp of Web 2.0 tools and technologies, especially those who have a mission to create a more sustainable future. 81% are looking to measure social media’s impact on advocacy.
Tuesday, November 1, 2011
Social Media Success Factors
From Selected Insights from booz&co. with Buddy Media study, Campaigns to Capabilities, Social Media and Marketing, 2011. Have a champion, support from above, culture, education, training....
Never has it been so important for marketing professionals to have a firm grasp of Web 2.0 tools and technologies, especially those who have a mission to create a more sustainable future. 81% are looking to measure social media’s impact on advocacy.
Never has it been so important for marketing professionals to have a firm grasp of Web 2.0 tools and technologies, especially those who have a mission to create a more sustainable future. 81% are looking to measure social media’s impact on advocacy.
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