2007 doesn't seem that long ago does it, but online video was mostly singing dogs on YouTube or that was the perception. Google "snapped up" YouTube in October 2006 for $1.65B.
2009 the social networking companies such as Jive Software were relatively unknown. Facebook was social networking and what would a company do with community building technology?
2010 and still it seems, doesn't it, that the tools and technology aren't exactly popping hot.
This is the perfect opportunity to make a prediction so here it goes. Social networking crawls above 50%, but not by much while video grows at least 6% double the growth from 2009 to 2010. Blogs and RSS stay in the game with modest gains of 2 or 3%. What do you think?
Keep in mind that the last measurable benefit of using these technologies internally is increasing revenue while the most popular is "increasing speed to access knowledge" followed by "reducing communications costs."
And the benefits for customers, the two primary ones, are reducing time to market and increasing customer satisfaction with the number of successful innovations and increasing the number of successful innovations low on the totem pole. I suspect that innovation will play an increasing more important role, or at least that's what I hope even though it seem to loose some traction from 2009.
Part of the issue around revenue is the same one that has plagued marketing from day one - proving a specific link between a particular marketing lever and a sale especially for a complex sale in the B2B space.
Oddly enough, the picture in 2009 looked quite different in that innovation played a bigger role.
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