This advice from marketer Seth Godin is important to keep in mind.
I have been struggling with a client for a better part of six months and did not cut the cord fast enough. I was successful at naming the company and getting some traction for a presence on the Web for his products, but, after a year there is no way to buy said products. Long story.
Here's Seth:
"There are two secrets to doing great work:
- Persuade the client to let you do great work.
- Get better clients.
You get better clients as soon as you act like the creator who deserves better clients."
Amen.
Ruth Ann Barrett, Digital Savvyite, February 11, 2020, Portland, Oregon
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