State of Attention 2018

Prezi published their State of Attention 2018 report. Here are some highlights.

Bottom line 

Visuals, animation, with a strong narrative i.e. story.

Audience

Millennials

More than one-in-three American labor force participants (35%) are Millennials, making them the largest generation in the U.S. labor force, according to a Pew Research Center analysis of U.S. Census Bureau data.

Making the millennials the folks we are targeting.  The Study  reflects this:

Multitasking

And, finally, the study calls for an end to multi-tasking. Just don't talk about it, do it.

"Multitasking has had a bad reputation in the business world for some time now,

but it’s about to get worse. A lot worse.

It turns out Millennials that split their attention have greater struggles than older generations."

Ruth Ann Barrett, Digital Savvyite, Portland, Oregon, September 6, 2018