Survey results from Chief Marketer on the power of Social Media charts increased use of social media as part of multi-channel strategy, providing multiple touch points also listed as its biggest benefit, leaving behind only 10% who are not jumping on the band wagon, saying they will not be social twelve months from now.
No suprise here that LinkedIn and YouTube are where most of us play, any other channels being niche, with only 15% of those polled using location-based or geo-social services such as Foursquare and Gowalla, and 13% using social bookmarking platforms such as Digg. MySpace captures 4% of the social marketing usage.
And then there is the numbers things, most of us being aware of our ineffectiveness at connecting the dots and proving how effective all this really is. In the study, according to the Center for Media Research, "40% admit that they are either “not very” or “not at all” effective when it comes to figuring out how well their social marketing is delivering results.
No matter...budgets are increasing:
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