Quality Trumps Quantity for Facebook Health

"Having many outbound posts is not an optimization factor.  Less is more with Facebook.  Quality is what counts."

Mediapost reports in article, Measuring Social Media Success, on a just released white paper from Covario, an independent SEO SEM agency that reports on the Facebook health of 100 leading advertisers.  Quality trumping quantity was not the only conclusion gleaned from the study, but I think the hardest one to practice because quality requires work.  We curate our video content that we aggregate and use Twitter and Facebook to extend the reach of these videos making these two educational channels. An idea lost in the rush to commercialize the Web.  And when it comes to commercialization or popularity on Facebook the winner is....

"Coca-Cola ranked the world’s No. 1 brand, with a following on Facebook of 34 million fans, growing at a monthly rate of nearly 3%, posting seven times a month, each garnering more than 235 comments and nearly 1,750 “likes.” Here's some tips from Covario based on Coca-Cola's success.