You know us direct marketers: offer, offer, offer. Here is an example of how we integrated a whitepaper offer on our clients fan pages (there are three).
We also made the offer page the default (manage permissions) so when
new fans go to the fan page they land on the offer, the default landing tab, rather than on the wall.
Now you can make Facebook part of your offer campaign especially if you also use Facebook to advertise the offer.
P.S. We also integrated our client's YouTube channel. Maybe you noticed it? (just below the offer)
To visit the fan page and see a classic landing page for a whitepaper offer and to see how YouTube channels are now integrated go to
Structural ReAlignment Integration fan page on Facebook.
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