Digital Savvy

Tuesday, June 21, 2011

How fast is TV content migrating to the Web?

Ashkan Karbasfrooshan (MediaPosts' Online Video Insider of June 13, 2011) reports from the Elevate Video Advertising Summit on one panel presentation that left the audience, in Ashkan's words, in cardia arrest:

"...Comcast Interactive Media's Matt Strauss, Turner Broadcasting's Jeremy Legg and Disney/ESPN's David Preschlack were more specific than that: 75% of TV content will be on platforms other than TV within two years.  Indeed, TV "everywhere" was imminent and sure to make distribution agnostic."

I'm not sure what agnosticism and distribution of TV content have in common, I've never found religion an appropriate metaphor for the TV industry, but what it means to me is that in terms of digital video content there is a substantial amount of content that can be viewed on a wide variety of peripherals be it a TV, laptop, pad, phone, desktop, or in a movie theater.  Actually, many of the entertainment-news shows on TV are nothing more than talking heads which heard on a radio or as a podcast, work fine for me.


I call this category of content, peripheral neutral. How much of TV content can be viewed satisfactorily on something other than a TV is a percentage I would tag at over 75% based on the vacuous content I see dominating TV, but the reason for the cardiac arrest is the rate of change that is likely to occur in the next few years and, never forget this, the loss of control.  

I call this the Age of Arresting Clump of Curves and what I've found helfpul is a sense of humor, yoga, meditation, and an optimistic view of life to counter cardiac arrest and anxiety attacks.











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