Culled from the excellent daily publication, Research Brief from the Center for Media Research:
According to research from the Consumer Electronics Association, about 10% of pay-TV households are planning to cancel their cable, satellite or telco TV service this year, and turning to Internet sources of content, not over-the-air broadcasts.
And, yes, as the article points out: "Though viewing content on computers is growing, the television remains the central CE device for viewing television content, says the report." TV for TV? Same kind of thinking on the part of TV folks who call it "Internet TV." Fact is even with BluRay, the TV is as dumb as was a dumb terminal. Actually a keyboard would be an improvement, if not cumbersome, to the remote controls they ship with TVs, the same one they shipped fifteen years ago, if not longer.
What's all this mean for marketing? Continue your move from text to online video on you Website and landing pages, plan video campaigns for display on a wide variety of peripherals (yes, the TV is a peripheral) customizing for each as there is no one size fits all, and, never ever forget that content is king.
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