The Sales and Marketing Gap - Let's Fix It!

A recent study reports "Less than 8% of sales management, and only 12% of representative sales execs, believe their marketing organizations effectively use revenue performance metrics." This belief needs to be addressed and corrected (over and over again) by sales and marketing leadership as it affects all relationships between the two organizations. I have worked in and between the two organizations in some of the most successful companies in the world. It is a widely held belief that is simply untrue and does not contribute to the bottom line or to employee satisfaction. Revenue performance metrics, particularly in B2B organizations, are not the issue - just cover for disrespect and different values about work and professions.

There are books, videos, advice, and programs galore available. Let's start using them. 

Ruth Ann Barrett, ruthann@reddigitalmarketing.com, Portland, Oregon, November 6, 2017.