Relevant and Reliable Content throughout the Buying Cycle

A review of the May 2017 survey results from the Content Marketing Institute shows decision makers want content that speaks to their needs.  Nothing new here, but somethings bear repeating:



Supporting the decision makers throughout the buying cycle with relevant and timely content:

1. Educational and Practical, not promotional - niche, credible and relevant

2. Source does not matter as long as it is credible and it doesn't hurt if the source is unbiased.
           


2. Multiple types of information work well to include one-to-one peer recommendations, original research, product reviews, in-person events, case studies and educational webinars.

3. How do decision makers primarily share information while making buy decisions?  Email.

And, yes, your website remains important in the mix AND it needs to be kept current.

Download a copy of the survey results here.

Ruth Ann Barrett, Digital Savvy, September 6, 2017, Portland, Oregon.