"Bespoke (pronounced bee-SPOHK) is a term used in the United Kingdom and elsewhere for an individually- or custom-made product or service. Traditionally applied to custom-tailored clothing, the term has been extended to information technology, especially for software consulting services."
– Whatis.com
Increasingly you will see the term used in connection with Web content especially online video content. Here's an example from Digiday article on Forbes' snapshot "pop up" channel:
"Snapchat is notorious for requiring publishers to make bespoke content, which can be expensive and labor-intensive, and publishers with Discover channels often have teams of upwards of 10 people. Forbes’ idea is to sidestep that expense by creating content once that can be reversed-published. (It used existing staff to create the popup channel.) In the case of the Snapchat popup, it plans to use what it learns about vertical video to create video that way for its own mobile site, where it’s already introduced Snapchat-like “card” stories."
It is an extension of the principle of customization and our work in engaging with people, one-to-one on the Web.
Ruth Ann Barrett, Red Digital Marketing, January 3, 2017.
No comments:
Post a Comment