Fortune 500 Adoption of Social Media

The University of Massachusetts Dartmouth Center for Marketing Research has studied the Inc. 500 and their social media usage for five consecutive years and for 2012 the study captures the increase in video and mobile apps while blogging and podcasting trend down.

UP
Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare
DOWN
blogging, message boards, video blogging, podcasting and MySpace

The folks at MediaPost's Research Brief from the Center for Media Research digested the study for us and here are some of their highlights:

"In the past year, these business giants have increased their adoption of blogging by 5%, their use of Twitter for corporate communications by 11% and their use Facebook pages by 8%.  Sixty-two percent of the 2012 F500 have corporate YouTube accounts and 2% are posting on Pinterest."

73% of the F500 have corporate Twitter accounts with a tweet in the past thirty days.

 

While blogging is flagging those that do use them regularly with 90% of the F500 blogs acceptinig comments, use RSS feeds and allow for subscriptions.  "There is frequent posting, on-going discussion and the ability to follow the conversation easily through RSS or email subscriptions."

Further fodder for the argument that social media is here to stay when you are trapped in small spaces with nay-sayers who insist they want to attract people to their cause but don't have the time to use social media to communicate is this:  three fourths (3/4) of the biggest companies use Facebook pages and LinkedIn.


Ruth Ann Barrett, September 12, 2012, Portland, Oregon.