Digital Savvy

Monday, June 11, 2012

Branded Online Videos and a Whole Library of Videos

"While traditional TV commercials are still the dominant way for marketers to promote their brands, alternative methods, like branded videos online, which can last forever if popular, are growing in popularity."

This statement culled from an article in the Wall Street Journal as reported in the Media Buyer & Planner Today about videos featuring stars and created by the comedy Website Funny or Die for clients to include Kia, Coldwell Banker and most recently Under Armour.

Same goes for smaller organizations including non-profits that have figured out the importance of generating branded videos online leveraging their conferences and the opportunity to conduct interviews at events such as those produced by 3BL Media.

A Whole Library of Videos
With EarthSayers.tv we can brand an entire library of sustainability-related videos useful for managing a company's original video content plus hundreds more videos from channels such as YouTube, TED, and Fora.tv.  If we are to increase sustainability awareness we see as necessary a network of like-minded organizations sharing content with the purpose of educating our citizens across the elements of planet, people, and prosperity.

Our content management system allows for customization and our collection of over 1,000 videos represent thought leaders from all sectors - business, government, academic, private, public and non-profit spanning all three elements of people, planet and prosperity. And, the library can last forever as it becomes ubiquitous across the Web like Wikipedia, only all videos, the unfiltered voices of sustainability.


No comments: