From the Center the Center for Media Research, July 5, 2010, Research Brief
The report finds that women are planning to do these things Online:
76% plan to connect with friends and family
67% will keep up with news
64% plan to shop for sales/compare prices
59% intend to entertain themselves (play games, listen to music or watch TV/movies)
48% will research travel/vacations
According to the report, the ads that resonate with women:
46% - include sales, discount codes
31% - feature creating/submitting an entry to win a prize
24% - provide customized local information
22% - offer interactive surveys/quizzes
The products women most notice ads for:
35% - entertainment
33% - food and beverages, or health/beauty products
30% - fashion/clothing
27% - travel
20% - gaming
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