Citibank Survey Reveals Small Businesses Not Joining Social Media Conversation
The is a great opportunity for savvy small business owners who understand the value of relationships as the slower your competition embraces Web 2.0 technologies, the better for you.
The Internet has blurred the distinction between personal and professional making it necessary to address your "Whole Brand" when establishing an online presence. The Whole Brand consists of individual (personal and professional), your company, a product/service, and the category of thought leadership e.g. sustainable design for an architect. I created The Whole Brand program for sole proprietors and small, two or three person firms, so that taking advantage of technology is done in an meaningful and orderly way. Guess I have a lot of prospective clients out there, assuming that another 15% of the market is getting ready to join in.