Four Priorities of a Corporate Relationship Officer a.k.a. CMO

In our work we are advocating four priorities and skills for the Corporate Relationship Officer. We think CRO is a more effective title than CMO and much more values and relationship oriented than Chief Communications Officer which is recommended by the Arthur W. Page Society in their report, The Authentic Enterprise, and where these four priorities may be found. We could not have said it better.

1. Leadership in defining and instilling company values
2. Leadership in building and managing multi- stakeholder relationships
3. Leadership in enabling the enterprise with “newmedia” skills and tools; and
4. Leadership in building and managing trust, in all its dimensions