Sustainability as a Business Strategy

We believe every business needs to adopt as its mission, regardless of industry, size, or location the following:

“Our mission is to promote sustainability principles and practices in our homes, at work, and in our communities.” This is what Corporate Citizenship is all about.

It just has to be.

The Sustainability Adoption Lifecycle is a process we developed for tying this mission to a company's marketing efforts at a strategic level.

Putting this to work in a business leads to a "Strategic Doing" plan for transforming your business, especially your relationship to customers, prospects, and employees.

We are making this our business.