Where a Facebook Like Meets Sponsored Stories

You (and me) are more likely to click if the recommendation comes from a friend.  More and more of Web traffic is coming from social sites like Facebook, Twitter, and LinkedIn and not from clicks on search results.This has marketers atwitter.

This is why Facebook is giving advertisers new opportunities to take your "likes" and pepper them around your friend network.  Let's take a look at how well integrated this can become by looking at one example: If you want to see the examples more clearly this information is presented here in a Prezi format where you can expand the images to see them more clearly. I also embedded the presentation.

Sometime ago my colleague Betsey, whose opinion I admire, gave a thumbs up to Intel for something she saw, neither of us remember. It may have been in reference to the Creators Project of which Intel is a sponsor.  
At the time I made note of the like, but did not follow the link or at least I don't think I did which points up and important point - we like or don't like who remembers?

That was not the end of Betsey's like.

Later as a follower of "Tell Obama to Cease FDA Ties to Monsanto" on my Facebook News feed I clicked on this photo to be able to read what the image says.

 The click was to this landing page:

Can you see what is on the bottom right hand page?  Yep, Betsey's like of Intel.

Now, I was so excited I started to write this article before I clicked on the link to confirm what it was, and paged back instead. When I page forwarded the link was gone so the software in the background of this placement gives me but one chance and doesn't bother me again with it.

 For all I know I may have another chance at this one, but who knows?

Understanding all of this, however, takes detective work. I'm naming these kind of posts, Social Media Detective - all the questions, and no answers, yet.

Here's the prezi. Click on the > button then wave mouse over word, more,  and then click on full screen all in lower right hand corner to see it easily and in full size. I should be able to reduce its size in my blog, but I could not figure it out and changing the size in HTML did not work. This sort of thing drives me nuts.

Social Media Detective on Prezi

Ruth Ann Barrett, February 13, 2012, Portland, Oregon.